Just as that last post, on how to bag a new job in journalism, was published Publish2’s co-founder and CEO, Scott Karp, sent Journalism.co.uk some extra information. Here, Karp explains in more depth the rationale behind the contest:

“We’re a startup with a pioneering technology designed to support and encourage the rapid evolution of journalism in the digital age. We’re in uncharted territory.  Everything is ‘out of the box.’  An unconventional approach to hiring fits right in. We’re not hiring for a standard, well-established position. We’re creating new jobs.

“The best candidates for our job – and any job in journalism – are those who can see beyond conventional approaches. We’re looking for candidates who think, wow, this is a cool way to hire!  We’re looking for journalists who are eager to try new things, to learn and grow on the job. Everyone is facing the challenge of learning many new skills quickly. So attitude and disposition are very important. Experience is still a huge asset, but the ability to learn and adapt is increasingly important.

“In terms of specific skills, I think most important is a familiarity with the web and digital media that comes from actually using them. The best way to learn new media is to use it yourself. There are a lot of journalists on Twitter, for example. Most of them started using Twitter originally to learn about it. Some many not have understood it when they first heard about it. But they learned by doing. That’s the key skill.

“So anyone who would enter the ‘I Am The Future Of Journalism’ Contest is, by virtue of the contest format and framing, already exhibiting many of the qualities we value and that we believe are key to future success in journalism.

“Journalists can shape the future of journalism. We’re excited about that. We’re looking for people who are also excited about it.”