Echoing yesterday’s news that Whoateallthepies.tv has struggled to get advertising, founder of outwithabang.com and myfootballwriter.com, Rick Waghorn, reports that they have decided to give up on their Colchester United site.

Waghorn feels that it would be ‘a bit rich’ if he didn’t mention their own ‘death in the family’, given that they have charted the rise and impending falls of many media organisations.

He writes, “[I]t’s not an ex-site. That’s wrong; it’s just having a rest, a breather. But it has closed down. For now…Why? Well, the reasons are many and varied, but mostly financial.”

Waghorn praises his site’s editorial strength but he says that their ‘local advertising network never caught up; never made it that far.’

In March, Journalism.co.uk reported that while Waghorn’s Norwich United site attracted 33,000 unique hits in January 2008 alone, Waghorn emphasised that the important thing was to create a ‘melting pot’ of revenue from Google, local advertisers, subscribers and content syndication.

In January Waghorn told Journalism.co.uk about his hopes for myfootballwriter.com to expand into the US with proposals for sites covering American sports teams.

Journalism.co.uk’s other blogs about Rick Waghorn can be read here.