Boston.com, the website for the Boston Globe, has added MetaCarta‘s geotagging technology to improve the localised search on the site.

Content from the site and others that are included by Boston.com’s search will be automatically tagged by MetaCarta allowing users to search by geographical area.

The aim, says a press release from the New York Times Company, is to increase the frequency of users and page traffic.

In March MetaCarta to launched a new website mapping news stories from across the globe, having previously teamed up with Reuters to offer a map of US news stories.