Pete Clifton, head of editorial development for multimedia journalism at the BBC, has said 47 per cent of the 17 million weekly unique users to the BBC News website come from outside of the UK.

Around half of these users, he told the Online Publishers Association conference, are from the US with a strong ex-pat following, but growing interest from US nationals in the BBC’s news coverage.

The site is also popular in India and Canada, Clifton added.