The BBC must continue to collaborate with digital media and the magazine industry, Alan Yentob, BBC creative director, has told delegates at the PPA’s annual conference.

Yentob said the corporation would be ‘stunted’ if it did not look for partnerships with other online media and services.

“The way forward for us is a collaborative one, because the public don’t want to be told ‘no entry here, we won’t tell you what websites are also interesting’,” said Yentob.

“If you are going to create a unique resource you need to post it up in all directions.

Yentob said similar partnerships to the corporation’s collaboration with YouTube would be considered in the future.

“The BBC isn’t afraid of collaboration and we want to be able to give away content while at same time being able to control it.”