Northcliffe Media has launched its East Midlands regional business site, which sees five of its titles working together to supply content.

The Evening Telegraph in Derby, Leicester Mercury, Lincolnshire Echo, Nottingham Evening Post and The Sentinel in Stoke will provide regional business news to thisisbusiness-eastmidlands.co.uk, which will also cover international business stories.

Journalism.co.uk first broke the news of the planned Northcliffe business sites in February, and the launch of the East Midlands site follows that of westbusiness.co.uk, a business site for the West Country area, covering Gloucestershire, Bristol and Bath.

The new site aims to promote the business capabilities and achievements of the East Midlands area.

“Allying thisisbusiness to the pages of the daily titles in the region will create a new springboard for everyone who has the ambition of the East Midlands at heart.” said Alex Leys, Northcliffe Midlands managing director.

A third business site is expected to be launched in the South East later this year.