Newmediabytes: How to write web headlines that catch search engine spiders

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Newmediabytes has some good pointers for those journalists and subs looking to get their online headlines perfectly attuned for the search engines to home in on.

Main points (click through for detailed definitions)

– Be clear and concise
– Plan headlines for searchers
– Include appropriate keywords and keyword phrases
– Include FULL NAMES of people and places where applicable
– Include DATELINES
– Keep headlines under 65 characters

The site also has a video of DetNews.com web editor Leslie Rotan talking about some things to remember when writing headlines for the web.

Good Stuff.

1 thought on “Newmediabytes: How to write web headlines that catch search engine spiders”

  1. shawn smith

    Thanks for the post Oliver. Appreciate the kind words. Although SEO can involve a lot of other things, just following these basics with headlines can give your stories a lot more legs with search engines.

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