Integration – the great buzzword of the newspaper industry in recent times – is seen by many (the Telegraph, the Guardian, Johnston Press, even the BBC) as the future of news delivery.

But not at the Sun. Managing editor Graham Dudman told the Press Gazette that despite integrating all the paper’s digital elements a further integration with its Sunday sister was not on the cards.

“There are no plans of merging The Sun and the News of the World editorially or having journalists working across both titles,” Dudman said.

“We have not even been thinking about it – they are totally separate; great rivals.

“The papers are two very separate beasts and will remain so.”