Consumer research by Ofcom released in a study on Thursday reports that TV is the main source of news across all the countries analysed in the research, except for celebrity news and gossip for which the internet came top.
The research was based on an online survey of at least 1000 respondents from each country included (UK, France, Germany, Italy, USA, Japan, Australia and Spain) who were asked about “which platform they used as their main source for different types of news: national, international, sports, and celebrity news”. Answers included TV, online, radio, newspapers, magazines and “from other people”.
The study reports that “online consumers in the UK are less likely to use the internet as a main source of national news than those in Italy and Spain”, and across all countries included in the report television “is the main source of most types of news”, apart from celebrity news and gossip which was more likely to be sourced from the internet.
Although the most-cited main sources of news for online users generally are TV and the internet, across the countries in the sample there are subtle differences in consumption patterns.
When asked about their main source for national news, the platform named most often was TV, followed by the internet. In the UK, almost half (48 per cent) selected TV as their main source of national news. Respondents in France were more likely to state that they used TV as their main source of national news, where almost six in ten (58 per cent) selected TV as their main source and 26 per cent selected the internet.
A similar picture emerges in Australia, where 53 per cent mainly access national news on TV and 31 per cent via the internet. This contrasts with Italy where the internet is more likely to be used as a main source of national news, with 48 per cent of respondents using this platform, compared to 40 per cent naming TV.
Tags: News consumption, Ofcom, television
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