Tag Archives: head of editorial development

Broadsheet vs Broadband: BBC’s Pete Clifton on citizen journalism

Speaking at last night’s Media Society event, ‘Broadsheet vs Broadband’, Pete Clifton, the BBC’s head of editorial development for multimedia journalism, shared the corporation’s views on user-generated content (UGC) and citizen journalism.

According to Clifton, asking for and receiving UGC helps the Beeb understand what news items have captured the audience’s attention and what stories out there are not being covered.

“It’s gathering in insights that the audience have that we can make sense of and then making it part of our newsgathering process,” he said.

On moderating the vast amounts of images that get sent to bbc.co.uk, Clifton stressed that verifying these was an enormous and serious task. A team working on the BBC’s UGC ‘hub’ have been trained in Photoshop fakery and verifying contributors for this very purpose, he said.

“The day we just put those up without any questioning of whether that’s right or not is the day we’re in very serious trouble.

“It’s gone through all the filters that our journalism would have gone through. It’s quite labour intensive. We’ve another arm of our newsgathering operation – it can ultimately add to the richness of what we do, but we shouldn’t take it lightly.”

Providing an outlet for this UGC and navigating a path through it is all part of the site’s wider remit as a ‘guide’ to alternative views and content online, said Clifton.

NMK: ‘What happens to newspapers?’ – place your bets, please

Rounding off last night’s discussion panel hosted by New Media Knowledge on the future of the newspaper industry, panelists were asked what or who they would put their money on for success and survival over the next few years.

Martin Stabe, media blogger, former new media editor of Press Gazette and online editor of Retail Week, plumped for niche and expert content:

“I would bet on anyone who can create unique, high quality content. I’d bet on the Financial Times, the Wall Street Journal – those corners of more generalist publications that become more expert,” he said.

Newspapers need to have ‘the ability to compete with all the freely produced expert content that is sometimes better than what is produced by the professionals’, he added.

Neil McIntosh, head of editorial development at Guardian.co.uk, agreed that niche coverage could help newspapers compete with the blogosphere.

“In areas where blogs are working really well, mainstream media has two options: to raise its game and start covering those niches better; or it can get out and as Jeff Jarvis says, ‘do what you do best, and link to the rest’,” said McIntosh

“Those are two areas where mainstream media can move forward but it’s about acknowledging that this world exists.”

Assistant editor at Telegraph Media Group, Justin Williams said trusted brands and content areas such as finance, politics and certain sports are best placed to survive.

“Brands that are trusted and valued no matter how they are produced, those brands will still be here in 10 years time. You’re looking at areas like finance, politics, certain kinds of sport, where we still thrive. During the financial crisis most of us have turned to established news outlets,” said Williams.

“We’re positioned in those markets already, if we can hone in on what’s important to our readers and deliver it in a smart way, then we [newspapers] can be here in 10 years time.”

NMK: User-generated content ‘is not cheap’, says Guardian.co.uk development head

Publishers using user-generated content (UGC) are not simply going for the cheap option, Neil McIntosh, head of editorial development at Guardian.co.uk, told the audience at last night’s New Media Knowledge (NMK) ‘What happens to newspapers?’ event.

McIntosh was responding to suggestions made by the National Union of Journalists’ (NUJ) Tim Gopsill that publishers were using more UGC to reduce costs.

“UGC is not cheap. It’s many things, but it’s not cheap. It’s extremely expensive to nurture it and to make it something worthwhile. My heart sinks when I hear the union saying that journalists are going to be replaced with UGC,” said McIntosh.

Costs of publishing UGC, such as photos and comments, rapidly and training staff to moderate and contribute to discussions online are often overlooked in the debate over whether publishers should be using it, he added.

Speaking specifically about the Guardian’s new belief channel on its Comment is Free (CiF) platform, McIntosh said that without proper moderation and nurturing, the paper ‘might as well be lighting the blue touch paper and running’.

When interacting with UGC, in particular comments, blog posts and CiF submissions, it is about ‘encouraging journalists to write the kind of things that kickstart a debate in the right direction’, he said.

Press Gazette: ‘Many millions’ more visitors needed to Guardian.co.uk before it can stop relying on print

Guardian.co.uk needs to rethink its ‘challenging’ business model if it is ever to survive on its own without the printed paper, according to its head of editorial development, Neil McIntosh.

Press Gazette reports McIntosh speaking at the opening of the Brighton Festival, where he said ‘many millions’ more visitors would be needed to the newspaper’s website to sustain current levels of investment in journalism it is making on the web.

OPA 08: 47% of weekly unique users to BBC News site are non-UK

Pete Clifton, head of editorial development for multimedia journalism at the BBC, has said 47 per cent of the 17 million weekly unique users to the BBC News website come from outside of the UK.

Around half of these users, he told the Online Publishers Association conference, are from the US with a strong ex-pat following, but growing interest from US nationals in the BBC’s news coverage.

The site is also popular in India and Canada, Clifton added.