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#Tip: Try storytelling tool Cowbird – which now has embed option

April 12th, 2013 | 1 Comment | Posted by in Multimedia, Top tips for journalists
cow-bird

Image by miheco on Flickr. Some rights reserved.

Cowbird has released a new feature that allows you to embed a single story into a blog post or news story.

Cowbird is a storytelling tool which allows users to create multimedia stories with audio, images, text and other features.

An email was sent to Cowbird users earlier this week making them aware of the “long-awaited and much-asked-for single story embed”.

You can now embed any Cowbird story anywhere on the web, using our handsome story player (complete with audio, connections, sharing, handwriting, and more).

Just click the ‘Retell’ button on any Cowbird story, select the ‘Embed’ tab, and grab the code.

Recent examples of Cowbird stories can be found here.

Cowbird first came to our attention at Journalism.co.uk when the National Geographic used it to allow people living in the Pine Ridge Indian Reservation to tell their own stories, in their own words and pictures.

Mediashift wrote this article: How National Geographic used Cowbird storytelling tool to tell a reservation’s whole story.

Cowbird is also included in our list of 14 visual storytelling tools.

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Tool of the week for journalists: Cowbird, for unedited storytelling

Tool of the week: Cowbird

What is it? Cowbird allows people to tell multimedia stories, incorporating text, photos, sound, subtitles, roles, relationships, maps, tags, timelines, dedications, and characters.

It currently by invite only.

How is it of use to journalists?

Cowbird has been used by the National Geographic to allow people living in the Pine Ridge Indian Reservation to tell their own stories, in their own words and pictures.

The title has gathered the unedited stories on its site by teaming up with the creators of the storytelling tool.

Mediashift has an article on ‘how National Geographic used Cowbird storytelling tool to tell a reservation’s whole story‘, which explains why the title opted for this approach and how they teamed up with those behind the platform. It’s well worth reading.

Other news outlets could clearly take inspiration from the National Geographic and launch their own storytelling projects. It is also worth looking at the roles (such as journalist) and thinking about how people and their stories can become sources for a feature or news item.

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