News sites and blogs no longer have to display YouTube’s logo on embedded videos.

YouTube announced the change on its blog, where it has published a full list of player parameters.

To remove the YouTube logo from the player when displaying a video on your site just add the code ?modestbranding=1 to  the end of the URL. For example:

<iframe width=”425″ height=”349″ src=”http://www.youtube.com/embed/IytNBm8WA1c?modestbranding=1” frameborder=”0″ allowfullscreen></iframe>

A small YouTube text label will still show up in the upper-right corner of a paused video when you hover over the player.

The video-sharing site has also introduced ‘As Seen On’ YouTube pages. These pages bring together videos from news sites which regularly display YouTube videos, such as the Guardian, which now has its own As Seen On page.

A YouTube blog post explains how it does this:

By crawling web feeds of sites that have embedded videos, we’ve built dedicated pages that highlight your embedded videos. This means that there is now a place on YouTube to find videos mentioned on your favorite blogs & sites. We think these pages provide a way to find new and interesting content while helping you dive deeper into the conversation around a video.

A third recent development is HD preview, the option to add a high-quality placeholder image to a YouTube video in the hope of encouraging more viewers to be tempted to click play.