ComScore unique visitors data for March suggests news and aggregation site the Huffington Post was overtaken by MailOnline in the same month the Post was sold to AOL for $315m, Brand Republic reports today.
According to the global market researcher, MailOnline achieved a 27 per cent rise in unique visitors between February and last month, to 39,635,000, while a 20 per cent lift at the Huffington Post took it to 38,429,000.
Both titles are still behind the New York Times through which, according to the report, saw traffic rise by 41 per cent to a record 61,964,000 unique users around the world.
ComScore uses a different methodology, hence the difference between its figures for the MailOnline and the site’s ABCe monthly browser numbers.
MailOnline = celeb blog + trend stories + unattributed news by “DAILY MAIL REPORTER”