The News of the World website will go behind a paywall in October, with the Sun to follow, according to a report today by newmediaage.co.uk (article requires subscription). News International are refusing to comment on the claim.

The news was also picked up by mad.co.uk who reported that the paywalled sites will be offered at an “introductory” rate during the first month.

News of the World’s transition to a paid content model will hinge on exclusive video content, distributed across an overhauled site and app.

Yesterday Media Week reported on figures from ComScore, which suggested that unique users of the the Times and Sunday Times websites, which were put behind a paywall in July, have fallen from 2.79 million in May to 1.61 million in July.