PCUK/Harris Poll: Print copies may help build online subscriptions
September 24th, 2009Posted by Judith Townend in Editors' pick, Online Journalism
The final day of paidContent:UK’s paid-for content survey conducted by Harris Interactive, shows a little more consumer willingness to pay, if a newspaper is chucked in too:
“While only five percent of people who read a news site at least once a month told us they would pay for online access, when you throw in a free or discounted subscription to the printed paper, that rises to a combined 48 percent…”
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