paidContent:UK: FT.com to profile IP numbers to find new subscribers

August 21st, 2009Posted by Laura Oliver in Editors' pick, Online Journalism

The Financial Times’ website has hired profiling firm Trovus to mine the site’s traffic logs in the hope of generating new paying subscribers by targetting companies whose staff regularly visit free stories.

Trovus will track the IP addresses of these readers to find out where they work, reports paidContent:UK.

Full story at this link…

Tags: FT.com, pay walls, paywall, paywalls, Trovus

One Response to “paidContent:UK: FT.com to profile IP numbers to find new subscribers”

Journalism Daily: Academics boycott Observer, theblogpaper’s launch and AOP conference | Journalism.co.uk Editors' Blog Says:

August 25th, 2009 at 10:47 am
[...] paidContent:UK: FT.com to profile IP numbers to find new subscribers [...]

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