Bit.ly, the URL shortening service, is planning to create a ‘real-time news service’ by building on its relationship with Twitter, where it is frequently used as a link shortener.

The service would track news trends not just the most used words circulated with bit.ly links, reports Wired.com.

This will involve looking at links shared by unlike people, which suggests topics with ‘universal appeal’, Andrew Cohen, bit.ly general manager, told Wired.

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