Google Ads round-up – the changes explained in links
March 17th, 2009Posted by Judith Townend in Advertising, Editors' pick, Online Journalism
The latest is from MediaGuardian: ‘Google to host ads from European agencies (March 17)’: “Google is ramping up its efforts to make money from its controversial Google News service by striking deals with eight European news agencies, and launching a contextual ad service to display adverts around their stories.”
Here’s a round-up of the recent coverage of advertising on Google News and other parts of Google, and its impact for journalism. Please do add any good links you’ve spotted in the comments below, or Tweet us via @journalismnews and we’ll include them in the list.
- Official Google Blog: ‘Ads in Google News searches’ (February 25): “Last November, we announced plans to begin experimenting with ads on a number of Google properties, including news query refinements within Google search. Today, we’re continuing a similar experience for users by introducing ads on Google News search-results pages in the US.”
- Journalism.co.uk: ‘Copiepresse would sue again if Google introduced advertising to Belgian news channel’ (March 4): “The secretary-general of Belgian newspaper copyright group, Copiepresse, said that if advertising on Google News was introduced in Belgium, as is happening in the US, the group would fight another case.”
- Official Google Blog: ‘Making ads more interesting’ (March 11): “We think we can make online advertising even more relevant and useful by using additional information about the websites people visit. Today we are launching ‘interest-based’ advertising as a beta test on our partner sites and on YouTube.”
- EditorsWeblog: Google News and newspaper publishers: enemies or allies? (March 11): “The internet has changed the way that people read newspapers in many ways: not least because news aggregators such as Google News have helped to bring readers away from the habit of focussing their news reading on just one paper’s website.”
- WashingtonPost: ‘Google to deliver more interesting ads’: (March 16): The piece asks: “So you tell me: How obnoxious would an ad have to be for you to stop visiting the site hosting it? What if it was a site that you wanted to see stay in business?”
- The Register: ‘Google clones search ad machine on photo sharer’ (March 16): “Google is now showing text ads when users search for public pics on its Picasa photo-sharing site.”
- EditorsWeblog: ‘Google News to host more news agency content with ads alongside’ (March 17) “Google News announced that it has struck a deal with eight European news agencies to host their content and to display advertisements around their stories.”
Tags: Advertising, Belgium, european agencies, google, Google News, newspaper copyright group, online advertising
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