Ethan Zuckerman: Is ad-supported journalism viable in a pay-for-performance age?

January 16th, 2009Posted by John Thompson in Editors' pick

Ethan Zuckerman addresses the elephant in the room – what happens when advertisers realise that advertising largely does not work (as becomes painfully obvious when you take the advertising model online)? Full story…

Tags: advertising model, Ethan Zuckerman

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