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Ten things every journalist should know in 2009

January 13th, 2009Posted by John Thompson in Journalism, Search, Social media and blogging

1. How to use Twitter to build communities, cover your beat, instigate and engage in conversations.

2. How to use RSS feeds to gather news and manage them using filtering techniques (basic or advanced).

3. That there is a difference between link journalism and ‘cut and paste’ journalism (aka plagiarism).

4. That your readers are smarter than you think. In fact, many are smarter than you – they know more than you do.

5. That churnalism is much easier to spot online. If you do this regularly, your readers are already on to you – merely re-writing press releases without bringing anything to the table no longer cuts it.

6. Google is your friend. But if you are not using advanced search techniques, you really have no idea what it is capable of.

7. You do not have to own, or even host, the technology to innovate in journalism and engage your readers. There is a plethora of free or cheap tools available online, so there is no excuse for not experimenting with them.

8. Multimedia for multimedia’s sake rarely works, and is often embarrassing. If you are going to do it, either do it well enough so it works as a standalone item or do it to complement your written coverage – for example, add a link to the full sound file of your interview with someone in your article, or a link to the video of someone’s entire speech at an event. The latter will enhance the transparency of your journalism too. Great tips and resources here and some useful tips on doing video on a budget.

9. How to write search engine friendly journalism. Old school thinking about headline writing, story structure etc no longer applies online and there is also more to learn about tagging, linking and categorisation. Sub-editors (if you still have them), editors and reporters all need to know how to do this stuff.

10. Learn more about privacy. You can find a lot of information about people online, especially via social networking sites, but think carefully about the consequences. And bear in mind that it cuts both ways, if you do not do it carefully, your online research could compromise your sources.

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51 Responses to “Ten things every journalist should know in 2009”

  1. The essence of good multimedia journalism | Dave Lee / jBlog Says:

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  3. Ten things every journalist should know in 2009 « PostResearch Says:

    [...] in Journalism, Research, ToolsTags: innovation, links, lists, newspapers, rss, search engines 10 things, with links to how to use them. Examples: 2. How to use RSS feeds to gather news and manage them [...]


  4. Tim Burrowes Says:

    In relation to 7) Wordpress is your friend. I can’t stress this enough. You can look extremely professional and do pretty much anything you might want to for free, or less than a hundred quid anyway.


  5. Ti ting journalister må vite om nettet i 2009 | Nedrelid.com Says:

    [...] Thompson i Journalism.co.uk postet i går en tipunkters oversikt over verktøy og kunnskap journalister bør ha om nettet i [...]


  6. One Man and His Blog Says:

    10 Essential Things For Journalism This Year…

    John Thompson over on journalism.co.uk has posted 10 things every journalist should know in 2009.And he’s right on every one of them…….


  7. Links for today | Links para hoje « O Lago | The Lake Says:

    [...] Ten things every journalist should know in 2009, Journalism.co.uk [...]


  8. Miss Communications Says:

    Great list – I’ve one to add:

    Paper is lovely, wonderful, friendly and fun, but get online, try the new stuff, and pay attention to where the Web is going.


  9. Zehn Dinge, die Journalisten 2009 wissen sollten » medienlese.com Says:

    [...] sich Journalisten spätestens jetzt auskennen sollten. Reporter des Senders France 24 (Keystone) Ten things every journalist should know in 2009: Die britische Seite Journalism.co.uk hat zehn Dinge gesammelt, die man als Journalist 2009 einfach [...]


  10. Anna Says:

    These are great – thanks. A positive and useful take on modern journalism.


  11. Turulcsirip - Bükkösy Ádám Says:

    [...] / pr-szakembereknek: http://blogs.journalism.co.uk/editors/2009/01/13/ten-things-every-journalist-should-know-in-2009/ « előző | Bükkösy Ádám — 2009. 01. 14. [...]


  12. pligg.com Says:

    10 choses que devraient connaitre tout journaliste en 2009…

    twitter, rss, lien et copier coller, churnalisme, outils en ligne, etc…….


  13. Scott Says:

    There’s one other item they should know about: HARO — Help A Reporter Out.

    http://www.helpareporter.com/press/

    No, I’m not paid to talk about it… nor does Shankman even know who I am. (I follow him on Twitter, but he does not follow me) But seriously awesome tool — HARO connects reporter to source. Even if I can’t help, it’s fun to see what’s being written about — and a few make me keep an eye out for their results!


  14. 10 Things Every Journalist Should Know in 2009 « Alice Talks Says:

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  15. Ten things every journalist should know in 2009 | Journalism.co.uk Editors’ Blog « PR GUY Richard Glynn Says:

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  17. Wat een webjournalist moet weten in 2009 « Short Stories Says:

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  18. agorazein.de » links for 2009-01-15 Says:

    [...] Ten things every journalist should know in 2009 | Journalism.co.uk Editors' Blog (tags: Medien) [...]


  19. Livecrunch Says:

    That so reminds me of the beginning days of Blogging.

    Social Networks
    RSS
    SEO
    Linking
    Socializing
    …..


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    [...] Read more here [link] Tags:future_of_journalism, hackademic, Journalism, journalism_education, web2.0 [...]


  22. Ten things every journalist should know « Advancing the Story Says:

    [...] every journalist should know Posted on January 16, 2009 by Deborah Potter Only ten?  John Thompson has posted a terrific list that goes beyond the obvious (learn Twitter, RSS and search techniques) [...]


  23. Stilgherrian · Links for 12 January 2009 through 18 January 2009 Says:

    [...] Ten things every journalist should know in 2009 | Journalism.co.uk Editors' Blog: What struck me about this list is that any modern journalist should been across this knowledge well before now. Knowing that your readers are smarter than you on specific topics? Knowing how to use Google’s advanced search? How to use RSS feeds? Are working journalists really this far behind the pace? [...]


  24. Cool Links #20: The Andrew Jackson Edition « TEACH J: For Teachers of Journalism And Media Says:

    [...] Seems like there are a lot of “What Journalists Should Do in 2009″ posts, here’s a good one by Journalism.co.uk that sums up all the things journalists should [...]


  25. Diez cosas que todo periodista debería saber en el 2009 « Horacio Garay Says:

    [...] un comentario » A través de Journalism.co.uk, el listado de las diez cosas que todo periodista debería saber en el 2009 llega cuando recién comienza el año para hacer un llamado de atención a todos aquellos que, por [...]


  26. Twitter, search, RSS and other must-haves for journalists | The Evolving Newsroom Says:

    [...] top ten list, this time of things journalists should know going into 2009. It’s from http://www.journalism.co.uk and there’s nothing here I wouldn’t also recommend a journalist getting their head [...]


  27. Speedlinking 17 [11 a 17 de Janeiro] Says:

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  30. Do your own PR - the Pros & Cons « KickStart Comms Says:

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  31. » Blog Archive » Dez coisas que todo jornalista deveria saber em 2009 * Says:

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  32. Five tips for journalists on the Web « Save the Media Says:

    [...] should know in 2009: These come from Journalism.co.uk (via Mark Hamilton at Notes from a Teacher) A sampling: Every journalist should know how to use Twitter to build community and cover their beats…. As I’ve written before, new media tools alone won’t cure what ails journalism, but [...]


  33. Great tips for journalists « Virtualjournalist Says:

    [...] Ten things every journalist should know (from Journalism.co.uk) — Advice for using Twitter, RSS feeds, how to effectively use search engines, and find information on social networking sites. [...]


  34. Tip of the day from Journalism.co.uk - encourage web-phobic journalists with this list | Journalism.co.uk Editors' Blog Says:

    [...] Top tips for journalists Web-phobic journalist, or know one that needs to get online? Send them our Ten Things for 2009 – a guide to what every journalist needs to be doing. Tipster: Judith Townend. To submit a tip to [...]


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  37. Rosa J.C. » Blog Archive » Los deberes de 2009 Says:

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  38. meneame.net Says:

    Diez cosas que deben conocer los periodistas en 2009 [EN]…

    Decálogo sobre las nuevas aptitudes y conocimientos que deben adquirir los periodistas en este 2009, si quieren seguir en la ‘onda’. El primero de ellos: saber usar Twitter….


  39. Veckan som gick gånger två - 5 och 6 at Same Same But Different Says:

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  40. Three out of ten things every journalist should know « Wendt Unwired Says:

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  42. Jazzy Says:

    Agreed. While its sad that the art form is dying, at least there is a small glimmer of hope in some of these suggestions.


  43. Dog sniffs dog, gently « Paperhouse Says:

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  44. Klipp håret - og jobben er din « Mors beste barn Says:

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  45. A helping hand… « Leah.Murray’s Blog Says:

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  46. The Top 10 Skills and Qualities of the Modern Journalist « Aid and Development Says:

    [...] John Thompson writes, there is no longer any excuse for not having these skills: the technology is available [...]


  47. pat Says:

    Get over twitter, it’s a narcissistic, useless “social” application that only has a 40% retention rate for users anyway. My god, apparently all it takes to be a “journalist” is to be able to open a blog and talk about how important twitter is…


  48. Ten things every journalist should know. Number 1 - Twitter!!!! « Shell’s Blog Says:

    [...] you were to think off the top of your head the top ten things every journalist should know I think they would be very different from the ten that journalism.co.uk are offering. I guess it is [...]


  49. WHEN MUSICIANS USE SOCIAL NETWORKING SITES. « No Ouais Says:

    [...] you think, doesn’t it? Journalism.co.uk recently put Twitter at the top of their list of Things What Journalizers Need To Be Good With in 2009 because of the way in which it allows you to enter into a discussion with your readers. Similarly, [...]


  50. Cosas que todo periodista debería de tener en cuenta en estos tiempos | Juan Ortega | mi vida 2.0 a través de tags Says:

    [...] Para no aburrirlos, la lista completa (nota en inglés) la podes encontrar a través de este enlace. [...]


  51. Cindy Kim Says:

    The introduction of web 2.0 has changed the face of journalism, not to mention the impact and pressures of the economy. The article is great in the sense that it highlights how journalists need to adapt to the changing landscape – but it’s critical – when they’re joining the conversation, be sure to engage. I’ve noticed with Twitter, they set it up and continue to use Twitter as a platform to push their messages out. Bad mistake. You will quickly lose your followers and be un-interesting if all you’re doing is pushing out your latest article, news program, etc. The whole point is to participate and engage with your readers. This is a great way to build relationships and loyalty. Another think and I think @deljones of USA Today does a great job is actively poll your users and integrate that into your piece. A lot of times I see journalists jumping on the latest bandwagon and just reiterating things we already know. Take the next step (be innovative) and bring something vastly different that takes us to a new level of learning.

    Cindy Kim


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