Traffic success for AP’s mobile news network

September 22nd, 2008Posted by Laura Oliver in Mobile, Traffic

The Associated Press‘ mobile news network – launched by the agency in May – attracted 16 million page views in August, according to a report from MediaBistro.com.

The post states that 95 per cent of traffic to the network is generated by iPhone and iPod touch users.

The network, which features national news from the AP and local content from regional news organisations, now boasts 948 partners.

Local advertising on the service is sold by the news organisations, in addition to national advertising from networks, with any revenues split between news providers and ad sellers

Tags: AP, local advertising, mobile news network

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