#Tip of the day from Journalism.co.uk – experiment with ‘hashtag science’
When Liz Heron, social media editor of the New York Times, told the news:rewired conference for journalists about the seven ways the New York Times is using social media for ‘deeper’ engagement, she mentioned the term “hashtag science”.
The New York Times has been running an iEconomy series, an example where the news organisation has chosen “a series name based on what we thought would make the best hashtag – something that cleverly and clearly identifies the topic at hand, feels universal and inviting, fits neatly into a sentence, and above all, is short.”
Heron explained how “hashtag science” can “help reach new audiences”.
Other news sites could benefit from starting with a suitable, short hashtag when dreaming up a name for a series of features.
If you have a tip you would like to submit to us at Journalism.co.uk email us using this link– we will pay a fiver for the best ones published.
Tags: Liz Heron, New York Times, tip




