Football magazine When Saturday Comes looks at how Twitter use by football journalists is changing football reporting, as it encourages debate around news and makes journalists more accountable to fans:
Before social media created a two-way conversation on the internet, a journalist would only have had their editor and probably the manager of the club they reported on to answer to. They could print stories knowing they would not be asked to justify them to the ordinary football fan. But it’s different now for those who have chosen to set up Twitter accounts. They are pulled up on any factual errors in their stories, asked to reveal their sources and generally badgered by their followers (…) it’s a great way of taking the temperature of a club’s fans. You get to understand how they feel about certain players and managers, and what they believe are their biggest issues and concerns.
Of course, journalists should probably know this kind of thing but you can sometimes get caught up in the bubble of press conferences and talking to colleagues, and not realise what the real problems are.