Journalism.co.uk has today launched PressGo, its new service for targeted distribution of media releases to the journalism community.

PressGo enables journalists to subscribe to RSS feeds spanning 37 different subject categories and create their own customised feeds based on keyword searches.

By purchasing a subscription public relations (PR) companies and other organisations are able to publish an unlimited number of media releases directly on the PressGo areas of Journalism.co.uk. They can also tag or keyword their releases to aid search engine optimisation and smart filtering.

Links to the latest press releases will also appear in Journalism.co.uk’s daily email newsletter.

Each press release page features viral social bookmarking tools and with the aim of highlighting the best examples of PR craft, Journalism.co.uk has introduced a feature that enables journalists to rate each individual release.

“PressGo is an obvious move for Journalism.co.uk, given that we have one of the largest online journalism communities in the UK, including a substantial community of freelance journalists,” said John Thompson, publisher of Journalism.co.uk.

“We understand that journalists do not want to be bombarded with badly targeted material. PressGo puts journalists back in control, allowing them to filter the noise to suit their needs.

“That also means organisations can get their stories across in a much more targeted way, while at the same time taking advantage of our high visibility online to reach journalists and publications they might not have otherwise been aware of.”

Over the coming months, Journalism.co.uk aims to further build bridges between the PR and journalism industries by publishing guidelines on best practice from both sides of the fence.