Tag Archives: The Content Project

The Wall Blog: WPP working on paid content technology

Two subsidiaries of communications group WPP are working on a new paid content project, scheduled for launch early next year. Reports the Wall:

The idea behind the Content Project is that users pay a fixed fee each month, giving them an electronic wallet, to access a pool of content. The fee is then shared out between the media owners rather than paying one fee to a single company.

Full story on the Wall Blog at this link…