The Associated Press wants to grab itself a prime piece of technological real estate, it announced last week that it wants an AP button on the iPhone start-up page for quick access to news.
“There was a button for stocks, there was a button for weather, but there was no button for news,” says Jeffrey Litvack, director of global product development with the AP.
According to Forbes, the AP wants to be the organisation to run any ‘news’ button.
The AP launched its Mobile News Network last week.
Litvack says it can distribute stories from AP reporters and over 100 papers in a single service. He’s hoping its perfect for the iPhone and that Apple is listening.