Tag Archives: social networking

Editors Weblog: What Foursquare means for newspapers

Elizabeth Redman looks at how newspapers, including the New York Times and Metro International, are making use of Foursquare – the relatively new social network where users “check-in” to real life locations and add information and recommendations to earn points and rewards.

Full story at this link…

ReadWriteWeb/Hitwise: Is Facebook become the biggest ‘news reader’ on the web?

An article on ReadWriteWeb suggests that Facebook has become the biggest ‘news reader’ online – more people are using the site to read news feeds than services like MyYahoo and iGoogle.

Facebook itself has been pushing its audience to use the site in this way by encouraging users to become fans of news organisations and then creating a list that only displays updates from those news sources, says RWW, which goes into detail on why it thinks Facebook could become “a world-changing subscription platform”.

Elsewhere, Hitwise has some stats in response to RWW’s story which suggest that Facebook was the fourth biggest driver of visits to news and media sites last week in the US.

Twitter tops BBC for monthly traffic, while BBC Online click-throughs exceed 10m

More than 50 million people used Twitter last month – an increase of more than 7 million from June, according to new data.

The website, which attracted 51.6 million unique users in July, now outranks the BBC and Craigslist in terms of monthly visitors. It has also become one of the top 50 most popular websites in the world, according to the research by comscore.com.

Meanwhile BBC Online’s controller Seetha Kumar reported in a BBC blog post that the number of click-throughs experienced by the site stands at 10-12 million each month.  The blog, posted as a response to the BBC’s first online ‘open meeting’ on August 14, revealed that users were dissatisfied with BBC Online’s use of external links.

Kumar said: “We want to establish new and richer connections to the wider web where they are editorially relevant and meet our public purposes. We know that our users want us to do this and it’s a process that we take very seriously”

WashingtonPost: Michael Kinsley on life after newspapers

This one’s zipping about pretty fast and doing the Twitter rounds (@arusbridger and @jeffjarvis just a few of the people to pick it up.)

“Few industries in this country have been as coddled as newspapers,” begins Michael Kinsley’s realistic look at life after newspapers. Here’s one extract:

“True enough, the industry missed a whole armada of boats. If newspapers had been smarter, or moved faster, they might have kept the classified ads. They might have invented social networking. But that’s all hindsight. I didn’t think of these things, nor did you. Judging from Tribune Co., for which I once worked, the typical newspaper executive is a bear of little brain. Until recently, little brain was needed. Even now, to say the newspaper industry has no problems that a busload of geniuses couldn’t solve is essentially saying that the industry’s problems are insoluable. Or at least insoluable without help.”

Full story at this link…

Obama’s digital guru (aka Thomas Gensemer) at City: “Email is still the killer app”

Obama digital campaign ‘guru,’ Thomas Gensemer, has attracted a fair bit of attention with his arrival in London – check out the Guardian G2 feature and this article at TimesOnline, for example. A Guardian video can be watched here at this link.

Gensemer, whose company Blue State Digital built the Obama website and managed the online campaign, was also speaking at City University on Tuesday evening: at an event entitled ‘Obama’s (not so) Secret Weapon: the role of the internet in the 2008 US Presidential Election’.

His talk officially launched the journalism school’s new MA in Political Campaigning and Reporting. A video of the event can be watched here.

Etan Smallman was at the event, and shares his report with us here:

Plain old-fashioned email is the key tool for successful political campaigning in the digital age, the mastermind behind the Obama digital campaign, Thomas Gensemer, told an audience at City University this week.

Thomas Gensemer, managing partner of Blue State Digital, who built the highly acclaimed online operation, dismissed the impact of social networking in favour of ‘the simplicity of email’.

The message is ‘use tools, not gimmicks’, Gensemer said. “For all the talk of social networking, blogs, and mobile applications, email is still the ‘killer app’. Our email list of 13.5 million individual email subscribers was the backbone of the campaign,” he added.

“This is not a story about technology; this is not a story about Facebook or Twitter. This is about dynamic, personalised, two-way relationship via email,” he said. Gensemer said that more than a billion emails were sent out to over 13.5 million email subscribers throughout Obama’s presidential campaign. It resulted in my.barackobama.com raising half a billion dollars in donations.

The mainstream media is ‘still included in the cycle’, Gensemer said. “It is often that you’re bypassing them to get to the audience, and then encouraging the media to tell the story to the audience. You’re inverting the relationship a little bit. They don’t serve as the filter any more – when you have the engaged constituency online, you go directly to them.”

Gensemer, who previously worked in the UK on Ken Livingstone’s unsuccessful London mayoral campaign, is currently expanding his operation to the UK political arena by opening an office in London.

thomas-gensemer-head-shot-1

Some organisations still believe their audience isn’t online, he said. “It’s no longer the case in the ‘first world’. Even people over 70 – the ‘silver surfers’ – they’re out there. They’re willing to do something for you. They just need to be asked. This isn’t just about college kids. This isn’t just about bloggers in Westminster.”

“It is not about magical technology,’ he said, arguing that the key components to successful online campaigning are transparency and authenticity: “You can’t fake it,” he added.

“Do you really believe that the average MP is Twittering?” he asked. “Do you believe that Barack Obama Twitters? I’ll tell you, he doesn’t.”

New social media crazes like Twitter ‘tend to distract,’ Gensemer said.

“It tends to be from shiny object, to shiny object, to shiny object. For organisations that need to invest in deep personal relationships with a variety of people, just doing that sort of scattergun approach is dizzying.

“It burns through political capital pretty quickly because it doesn’t really talk to the people it’s trying to talk to,” he said.

“The lesson of the Obama campaign is to use tools to facilitate a message – don’t use gimmicks. None of this would have happened [just] because somebody was Twittering.”

‘Trust and integrity in the modern media’ – Chris Cramer’s speech to Nottingham Trent University

This is the full transcript of a speech given by Chris Cramer, global head of multimedia for Reuters’ news operations, at Nottingham Trent University last night. Journalism.co.uk’s report on the address can be read at this link.

So I accepted this invitation shortly after I retired from CNN international – where I was managing director and where I’d been for 11 years or so.

I became a consultant for Reuters news in January and now, in the last few months, have become their first global editor for multimedia.

So, I’m talking to you today as a working journalist, broadcaster and manager for 43 years now and what I would like to talk about is ‘trust and integrity in the modern media’.

I also want to ask the question of you whether the media has maybe lost the message somewhere along the way?

Continue reading

WAN Amsterdam: What have newspapers done to build new audiences?

The 11th Readership Conference is addressing building new print, as well as digital audiences (not just stopping the old readers running away). So how exactly have newspapers across the world successfully built up new audiences? (Quotes and information courtesy of the WAN conference updates)

The Telegraaf in the Netherlands has used sport and social networking

  • Using Hyves.net they used the network’s ‘send to a friend’ function and a widget for users’ home pages that allowed them to see how they were performing against their friends. The contest had 170,000 participants: 110,000 through Hyves and 60,000 through the Telegraaf’s sports site, Telesport.
  • For the Olympics, the Telegraaf provided editorial content to a Hyves web section dedicated to the events which included blogs from Telegraaf reporters in Beijing and other stories from the Telegraaf sports team in Amsterdam.

Lara Ankersmit, publisher for online media, at the paper, said the partnership provided strong branding tied to popular sports events, and more than 170,000 registrations and e-mail addresses.

The Verdens Gang newspaper company in Norway has increased revenue while losing readers

  • A graph of VG’s print circulation decline over the past several years looks like a ski slope – it dropped 20 percent since 2002. But, at the same time, profit increased from 270 million Norwegian krone (31 million euros) to 365 million krone (41 million euros).
  • The approach is ‘continuous product diversification and improving production efficiency considerably’ through new prodcucts such as social networks, and doing more marketing: VG spends 10 million euros annually on market examination.
  • It pays more attention to distribution. Ensuring good product placement at sales outlet is one important focus, as is establishing new outlets, such as coffee shops.

Torry Pederson, CEO of VG said that good journalism that attracts attention, on all platforms. “Don’t cut down on journalistic resources to cover the important stories,” he said.

The Bakersfield Californian is focusing on who isn’t reading the paper

  • In five years, it went from having no weekly newspapers to having three, from no magazines to three magazines, from one website to 11 websites. It created three subsidiaries and built its own social media software.
  • Alongside market research there was commitment to invest in new product development – at least 1 per cent of revenues each.
  • New products recaptured six of the eight percentage points in consumer reach lost by The Californian. It increased non-core revenue from 1 per cent to 12 per cent.

Mary Lou Fulton, vice president of audience development at the paper said “Before, we focused primarily on the circulation, profitability and content of our daily newspaper (…) The essential shift in thinking was to become interested in who was not reading the newspaper or advertising in it. That was a big wake-up call.”

Digi bears’ picnic: live streaming from Amsterdam

Get your rugs out in the office, today’s the first day of PICNIC 08, the ‘cross media bonanza’ in Amsterdam, from 24-26 September. This year’s theme is ‘Collaborative Creativity’.

The speakers’ line-up is eclectic, and includes people such as Kara Swisher, co-executive editor of AllThingsDigital, Ethan Zuckerman, co-founder of globalvoicesonline.org, and Genevieve Bell, anthropologist for the Intel Corporation.

For those who have to munch their jam sandwiches on their own and can’t get to the Netherlands, follow online. There are RFID games, online social networking, a mobile application, a widget, a live feed, live report aggregated content, and blog, all available from the main site.

Live streaming can be followed throughout the three days.

Innovations in Journalism: Flock’s social web browser

We give developers the opportunity to tell us journalists why we should sit up and pay attention to the sites and devices they are working on. Today, it’s the evolution of the browser with social browsing software from Flock.

image of Flock logo

1) Who are you and what’s it all about?
Hi I’m Evan Hamilton, community ambassador for Flock.

Flock is a software company that is building a unique, social browser off of the technology that powers the Mozilla Firefox.

It takes browsing to the next level by integrating a number of social networking and media services.

While you can still surf the web normally we also bring in updates. Photos and videos from your friends show up in the media bar at the top of the browser, your friends appear and update within the people sidebar, and myworld collects all your online information (feeds, favorites, media and friend updates) in one place.

Additionally, we make sharing great online content easier by allowing you to drag and drop photos, text, and links from any website (or your media bar) to friends in the people sidebar, web-mail, blog posts, and comments.

Flock will automatically embed or link to this content. It also integrates with services like YouTube, Facebook, Twitter, Flickr, and Gmail.

2) Why would this be useful to a journalist?
Journalists spend most of their time collecting research and then compiling it into stories. Flock makes it incredibly easy to have the latest news at your fingertips for consumption and collection.

Its feed reader will pull in updates from whichever websites you wish (assuming they have an RSS feed set up).

Found a piece of content you want to file away for a later story? Flock comes with a “web clipboard” to which you can add photos, videos, text and links to use later. Grab whatever you find compelling on a page and drop it into a folder for the article you’re working on, then access it later.

It’s all contained within the sidebar, not on your hard drive, so you can collect whatever you need before posting your blog or using it in your article.

3) Is this it, or is there more to come?
There’s much more to come. Flock 1.2 will be coming out shortly, which introduces more integrated services.

Later in the year, Flock will be updating to the codebase powering the yet-to-be-released Firefox3. Beyond that, Flock has many plans to innovatively improve upon your web browsing experience.

4) Why are you doing this?
The web has dramatically evolved in the last few years, but the web browser has not. Web pages are no longer the only destination on the web; now we have photo and video objects, friends, and pieces of information.

Traditional web browsers require you to view this content within the context of a web page, but Flock provides a unique view of this content that makes it easier and faster to consume and share the things you love.

We felt that nobody else was stepping up to really support the next generation of the web, and so we decided to build on the fundamentally sound Firefox technology and build a browser that supported our activities on the new web.

5) What does it cost to use it?
Totally, 100 per cent free. Flock does not and will not cost you any money.

6) How will you make it pay?
It makes money the way all web browsers do: through the search box. Flock has a deal with Yahoo! in which any search that leads to a user clicking a sponsored link generates revenue.

This is unobtrusive and established, and is only the first of many opportunities for Flock to share revenue with partners.