Publisher Messy Media has ever-so softly launched its second blog title since setting up in September.

Glitterditch promises to be ‘your eyes and ears into the dark world of London’s trash and glamour’ serving up reviews, news, gossip and glamour from the city. It’s headed up by Sian Meades, who according to the site biog cut her blogging teeth writing for sites wehanghere and londonist.

The blog’s layout and tongue-in-cheek writing style on first glance are very similar (and happily) so to sister title Westmonster.