Gavin O’Reilly, chief operating officer of Indepenent News and Media (INM) and president of the World Association of Newspapers (WAN), has responded to criticism of the publisher’s digital strategy by media commentator Roy Greenslade.
INM has adopted a ‘platform agnostic’ policy for growing its media, O’Reilly wrote in a comment responding to Greenslade, and is not investing in print at the expense of online.
“[T]he O’Brien saga is a distraction from the stark reality facing a company that has put its faith in the longevity of newsprint and averted its gaze from the digital future. It has invested online, of course, but it is way behind many other newspaper companies,” Greenslade wrote, likening INM to a ‘digital ostrich’.
According to O’Reilly, the facts speak for themselves:
INM online revenues grew by 111.5% last year and its 100 websites attract 12 million monthly unique users.
Reports of a ‘volatile’ advertising situation, he added, are not a result of print vs online or structural shifts within INM, but a result of the wider economic downturn.