Tag Archives: media diary

Telegraph.co.uk inserting keywords to drive traffic?

Simon Collister has blogged about Telegraph.co.uk’s rising web traffic making it into this month’s Private Eye.

The Eye apparently writes:

“[Telegraph] news hacks are sent a memo three or four times a day from the website boffins listing the top subjects being searched in the last few hours on Google. They are then expected to write stories accordingly and/or get as many of those key words into the first par of their story.”

(Shades of the England football team inserting song lyrics into post-match interviews under Glen Hoddle…)

As this appears in Private Eye the usual caveats apply, but similar practices at the Telegraph have been suggested by the Observer’s media diary:

“The Daily Telegraph has been accused of inserting keywords into copy to ensure its website gets the maximum number of hits, so it was interesting to see the following comment on telegraph.co.uk, posted in response to a rather dry piece about civil liberties penned by advertising guru Maurice Saatchi. ‘Dear Mr Saatchi,’ it began. ‘Your sister-in-law [ie Nigella Lawson] is second only to Holly Willoughby in my affections.’ You may wonder what the photogenic TV star has to do with 42-day detention periods, but it can’t harm the traffic figures.”

Is the Eye onto something or is this just another Guardian-Telegraph conspiracy theory?

Web feeds in Independent’s newsroom could cause ’stress’

The Observer’s media diary reports that the National Union of Journalists (NUJ) is concerned over new plasma screens in the Independent’s newsroom, which display feeds from the paper’s recently relaunched website.

“We are worried that such large visual displays are being sited directly above staff, and the stress they could bring through visual disturbance and heat,” the NUJ is quoted as saying in yesterday’s Observer media diary.