Tag Archives: Media Culpa

MediaCulpa: Why ‘Brand You’ is good for SEO

“Taking control over Brand You online requires that you are active, otherwise other people will define the image of you,” writes MediaCulpa’s Hans Kullin.

“By using different types of social media you can influence your own brand because many web 2.0 services like blogs and micro blogs rank very high in a Google search. Already back in 2005 I noticed that journalist blogs trump articles in traditional media – an entire career on a newspaper can’t match the high rank of a personal blog.”

Here Kullin takes a look at the positioning of his own name on Google and asks for additional advice from SEO experts.

Full post at this link…

Media Culpa: Swedish blogger fired for pro-Israeli blog gets 32 months salary plus damages

Media Culpa reports that a man employed at the Swedish Migration Board since the 1980s has been fired for running a outspoken blog about the conflict between Israel and Palestine – but has received 32 months salary plus damages, totalling 1.3 million Swedish Krona, or US$165,000. Full story...

Aftonbladet rolls out social network for readers

Swedish newspaper Aftonbladet has soft launched a new community for users called Snack, Media Culpa reports.

It is hoped the site, which lets users share comments, images and videos, will be populated by readers acting under their own names rather than anonymous pseudonyms.

According to Media Culpa, the newspaper will soon open up commenting facilities across its online articles to encourage even more user interaction with the site.