Tag Archives: Kurt Greenbaum

STL Social Media Guy: Lessons for journalists from Dell?

Kurt Greenbaum, director of social media at the St. Louis Post-Dispatch, looks outside the sector for inspiration, to a company which took a battering for its online interaction in the past but was recently ranked second in a report ranking the social engagement of 100 brands.

He interviews Richard Binhammer, Dell’s senior manager of corporate affairs ‘shortly after the uproar over the Washington Post’s social media guidelines for its newsroom’: ‘ it was amusing to see how open and engaged a massive company like Dell was willing to allow its employees to be,” Greenbaum comments.

Full post at this link…