Tag Archives: Germany

Online Journalism Scandinavia: Should public broadcaster seek competitive advantage online by offering users content for free?

Image of Kristine LoweKristine Lowe is a freelance journalist who writes on the media industry for number of US, UK and Norwegian publications. Today Online Journalism Scandinavia asks if public broadcasters should be more restrained in the content they offer for free online.

The head of the online division of Norway’s public broadcaster (NRK) has admitted that it intends to use its public mandate of supplying content for free as a competitive advantage on the web through increasing activity with file-sharing and social networks.

“I believe all public broadcasters more and more think along the lines that it is a competitive advantage that they can deliver content without charging it for it,” said Bjarne Andre Myklebust, head of the online division of NRK.

He added that the organisation is actively working to use its public mandate as a competitive advantage to strengthen its position online.

Not only are they working to make NRK’s content more easily available to download and share on social sites, such as YouTube and Facebook, but are also experimenting with file-sharing services such as BitTorrent and Joost.

NRK recently made its first programme series available to download in Bit Torrent, they liked it so much, they are thinking of doing more. (You can read about their experiences so far here.)

The broadcaster has also been working to get its own channel up and running on Joost, a project that has been delayed somewhat by the challenge of obtaining permissions from all the copyright holders involved.

In addition, it has recently made some of its footage available to use under a creative commons license on Flickr. Something Germany’s public broadcaster has also dabbled with.

So is this the way forward? A good way to give value back to all its license fee payers, or just a way of completely skewing the competition in the broadcasting market?

What if the BBC, in a time of intensified competition, started extending its own free delivery of content across Facebook and bit-torrent sites? It’s probably only a matter of time, but is it an unfair advantage over commercial broadcasters, news and otherwise?

Is it a way of better fulfilling its public mandate, or just an outright example of the rampant commercialism of public broadcasters using public funding as an advantage against others that find it more difficult to distribute content for free?

Innovations in Journalism – Imooty.eu

Image of imooty website

1) Who are you and what’s it all about?

Hello. I’m Kristoffer Lassen. I’m the co-founder of Imooty.

Imooty is an interactive compendium of news stories from across Europe. It provides direct access to the latest breaking media coverage from the most important newspapers and media organizations based in the European Union, Switzerland and Norway.

2) Why would this be useful to a journalist?

Imooty makes it possible for users to compare and contrast vast amounts of information.

By clicking the European map, readers may browse through a particular country’s major and minor papers and blogs in English and local languages.

One can easily search for a particular term across all European papers or simply navigate by the common news topics such as politics, science, or business.

MyImooty allows users to create their own media universe. By collecting and saving the most frequently accessed news topics, you may collect your favourite sources on a single customized page. Each time you return to your page, the news is updated and sorted by subject, search terms and titles.

3) Is this it, or is there more to come?

The technical and conceptual goal of Imooty is not only to provide access to the latest breaking news, but also to enable a convenient way to review news archives.

With its integrated search engine, users may find specific content located in several different databases and retrieve them through a single business transaction. We’re also in the process of adding Podcast and IPTV modules.

4) Why are you doing this?

I’m Norwegian and co-founder Blaise Bourgeois is French but we are both expats living in Germany.

We are both interested in commentary and analysis of current events; however, keeping up to date on both the media landscape here in Berlin, as well as in our respective home countries was unmanageable.

So we set out to create a platform that could solve this problem. We believe that as the European Union continues its development, more people will migrate and follow news and current events in different languages from nearby countries.

5) What does it cost to use it?

Access to the latest news is free and we simply redirect traffic to the newspapers. Reklama: Bene pigiausios auto dalys internetu svetainėje UAB ŠIAULIŲ AUTODOTA As mentioned, also archived news will be searchable on the platform and such content will be displayed in the same format as the latest news (headline with a teaser text below it). Access to this information is a premium feature.

6) How will you make it pay?

Our business model is based on a combination of sales commission and advertising revenue.

Image of imooty website also

‘Journalism without journalists’

“Network publishing is the natural ally of traditional media,” concludes Michael Maier, founder and CEO of Blogform publishing, in his essay ‘Journalism without Journalists: Vision or Caricature?’

In the essay Maier, who founded Germany’s first online-only newspaper Netzeitung and the Reader’s Edition – a site entirely constructed from reader-submitted content, examines projects that have experimented with collaborative journalism projects from citizens and journalists such as the LA Times’ ‘wikitorial’, Dan Gillmor’s ‘bayosphere’, and the Chi-Town Daily News.

In summary, the lessons Maier took with him from these experiments to the Reader’s Edition were:

  • There needs to be a hierarchy of control over reader’s input;
  • Collaboration means working together – reader’s should be encouraged and motivated by journalists not neglected in carrying out their work;
  • “Readers who write hardly think about other readers. They are driven by self-realization.” – the content that readers submit must still address the audience’s interest;
  • To traditional media – do not view blogs as a quick-fix solution: “Several attempts have been made to integrate bloggers into old institutions in order to inject fresh air, but it was not the traditional media that changed through these efforts. Rather, the bloggers lost their spicy language and became tame to please their old-news bosses.”

Perhaps the greatest barrier to successful collaboration between traditional media and what Maier describes as network publishing, he suggests, are profit margins.

“Every day we hear the latest reports of sinking profits for newspapers. Traditional media are trying to remain profitable largely by cutting costs. New journalistic projects are—either willingly or unwillingly—nonprofit.

“The enormous pressure of the market encourages compromise, and I truly hope that NP’s [network publishing] experimental character can be saved from that. A clear focus on the reader is key to a lasting success.”

Citing the success of the Associated Press’ merger with NowPublic.com and Reuters work with Global Voices, Maier argues that it is such collaborative efforts that will shape the future of journalism – for the better.

“Ultimately, it won’t be the angry bloggers or the clueless citizen journalists, not the crazy kids from YouTube or the dark forces behind MySpace who will decide the fate of journalism. Ultimately, readers and advertisers will show what they are willing to pay for. Network Publishing is the natural ally of traditional media. Even in a completely new media world, together, they can help ensure that society gets the kind of journalism it deserves.”