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Innovations in Journalism: Moblog – instant publishing on-the-fly

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In our Innovations in Journalism series, Journalism.co.uk asks website and technology developers to pitch their projects to us. This time it’s Moblog and its mobile toolkit for blog publishing.

1) Who are you and what’s it all about?
moblog:tech Ltd operates a community website, Moblog and a technology licensing firm.

Our team has been offering mobile blogging services since 2003, both to consumers wishing to blog from their phones; and to brands and businesses, who want to use mobile blogging as part of their marketing and promotional mix.

The service is a web and mobile service, so anything you post online is immediately accessible on your mobile as well.

Moblog as a platform is capable of instant publishing of content from in the field via voice (voice is converted to text and posted along with the original audio), MMS, SMS, email and via the web and mobile browser. This makes the service a perfect place to publish multimedia when it is time sensitive. This can happen direct to the picture desk behind a firewall or via RSS, it can be public and collaborative by allowing the public to post to your stream.

It is an exceedingly flexible system designed to bring web and mobile experiences together so that it no longer matters where you are publishing, reading or accessing the service.

The platform can be a complete install, such as Channel 4’s Big Art Mob (this is a build using our Participation Toolkit that we did for Channel 4); or can exist within Moblog itself as part of the network of moblogs. It can also be a standalone site in it’s own right such as the ‘Promotional Moblog’ for Dispatches.

2) Why would this be useful to a journalist?
Journalists are facing perhaps the greatest upset to the model and means of reporting that has occurred since the advent of the printed page. New audiences and new ways of reporting the news are fast becoming the norm.

Blogging is a big part of this transformation. With mobile camera phones and mobile web becoming the norm, the ability to generate images and video from mobile devices, along with audio and text, and share in a well structured manner to web and mobile sites whilst in the field is another tool now available – not only to journalists, but also to the public.

We have seen some game-changing shifts happen in how content is created, shared and disseminated, and the role of the public in adding to newsgathering and creation.

A critical example of this was the first image that emerged from within the tube tragedy on 7/7/2005, captured by Adam Stacey, which was first published on Moblog. This image became one of the seminal images associated with the event. More than this, it helped to define the emerging trend of so called ‘Citizen Journalism’.


3) Is this it, or is there more to come?
The platform is feature rich and it’s difficult to describe the possibilities (visit this link for a listing of Moblog’s features).

It’s worth mentioning that all posts can be geolocated on an integrated map on each moblog and that all moblogs are highly customisable, as reflected in the Dispatches program example above.

The platform is constantly evolving and we have a development pipeline that includes an API and other features that will be useful to individuals and clients.

4) Why are you doing this?
We started the site for fun back in 2003, with a shared passion for all things mobile, and for bridging web and mobile. We remain focused on enabling individuals, groups and clients to engage audiences on web and mobile with instantaneous, wonderful and useful content generated from their mobile phones.

5) What does it cost to use it?
It’s free to use non-commercially at Moblog, and we operate a ‘freemium model’ so that people can subscribe at Moblog for more features. Commercially, our licenses are yearly and range from £3,000 for mobile blogging solutions such as our Promotional Moblog.

6) How will you make it pay?
Our client base at this time comes predominantly from the entertainment and third sector. We intend to expand our client base for the Participation Toolkit and Promotional Moblogs. Licensing fees from these mobile blogging platforms, coupled with advertising and subscriber revenues, is how we generate revenue.

Online Journalism Scandinavia: Norway’s Journalisten – a role model for UK journalism trade titles?

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Kristine Lowe asks, is there a business model in covering the media for the media?:

(Disclaimer: Kristine works part-time for the Norwegian journalism magazine and website Journalisten and has previously contributed to Press Gazette and NA24 Propaganda)

Recording the miserable state of our industry, and listening to experts predicting its imminent death, is a daily plight for media hacks in the western hemisphere.

Newspaper readership for one seems to be in perpetual decline, a fact often bemoaned by the media columnist.

However, a recent article in MediaGuardian by former Press Gazette editor Ian Reeves suggests that the UK’s journalism trade titles, such as the National Union of Journalists’ (NUJ) The Journalist magazine and Press Gazette, are faced with an audience of hacks, who have lost the appetite for news about their own.

“You’ll never make money out of journalists,” Reeves quotes Haymarket’s Michael Heseltine as saying.

Yet that is exactly what the Norwegian equivalent of The Journalist does.

Journalisten.no recorded £1.4 million in revenues in 2007, despite competition from Kampanje (Campaign) – a trade magazine that also covers PR and marketing; NA24 Propaganda – a dedicated media news site; and the media sections of national and regional newspapers.

Roughly £800,000 of this came from advertising and £300,000 from subscriptions, leaving the magazine and news site, which are published by The Norwegian Union of Journalists (NJ), with a post-tax profit of £104,000.

Hardly enough for the hardened business world, but more than enough to justify the existence and further expansion of a ‘local newspaper’ for the country’s journalists.

The news site had 11,000 unique Norwegian-based visitors last week, while the main benefactors of the bi-weekly magazine are around 10,000 union members, who receive it as part of their union membership.

Other than union members, the magazine does have about 1,000 subscribers in the corporate and NGO sector, but not much has been done to market it to a broader audience recently.

The key to Journalisten’s revenues has been capturing the job classifieds market for media jobs, which is easier said than done in a more fragmented market such as the UK. Another minor stream of revenue for Journalisten is a database of PR contacts.

But Journalisten is hardly an isolated example: US-based media site Mediabistro, which also earns money from freelance listings, membership fees and training, must have had a decent turnover to have made it a worthwhile acquisition for Jupiter Media.

Swedish Résumé, owned by Swedish media giant Bonnier, is another contender with 15,000 unique visitors per day online and 29,000 readers per week for its magazine.

These are just two examples which spring to mind here and now, does anybody have other suggestions?

Journalism in Africa: New media laws force journalists to pay ‘registration fees’

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Dennis Itumbi reports for Journalism.co.uk from Nairobi:

New media laws are threatening confrontation between Kenyan journalists and the government’s self-appointed media regulator, the Media Council.

Under the laws, which were passed despite protests by Kenyan journalists late last year, journalists in the country have to register for accreditation with the Media council.

Journalists must pay a compulsory sum of 2,000 Kenyan Shillings (£15.87) to register, regardless of whether they have registered in the past.

Those who fail to pay face imprisonment.

Foreign journalists are required to pay 10,000 Kenyan Shillings (£79.48) per month, while those working for less than three months will pay 5,000 Kenyan Shillings (£39.73) per month.

A letter from Kenya’s Media Council sent to all media owners said journalists would have to seek accreditation on an annual basis – a move seen as retrogressive by media groups.

Owners are also challenging the legislation, as it states that media houses must pay 20,000 Kenyan Shillings (£158.73) every month to fund ‘self-regulation’.

“[Y]ou have two months to comply or face the risk of deregistration,” it reads.

Eric Orina, secretary general of the Kenya Union of Journalists (KUJ), warned the move by the government would not be taken lightly. The organization would mobilize journalists to the streets to force the withdrawal of the fees demanded, he said.

“Self-regulation is the spirit of the laws and while we support accreditation of journalists we cannot allow the government through the Media Council to decide who practices journalism and who does not,” explained Orina, whose sentiments were echoed by Martin Gitau, chair of the Journalist Association of Kenya.

The Media Council has said it is merely implementing the existing Media Act 2007 and should not be blamed.

“We are a product of negotiation between the media and the government and since we have a legal mandate we have to implement it,” Wachira Waruru, chairman of the Media Council, maintained.

Elias Mbau, the journalist who helped organise demonstrations over another controversial clause in the act that would force journalists to disclose their sources, warned that the move to charge fees on a yearly basis would not be easily accepted.

“Nurses, engineers and lawyers are accepted into practice once; why should we renew accreditation as if it is membership to a club or a professional body?” said Mbau.

MediaGuardian: BBC local video plans ‘very damaging’ says, Newspaper Society

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The organisation representing the regional newspaper industry has hit out against the BBC’s plans to increase local video online. The Newspaper Society said the proposals, which would see up to £23 million spent across 60 local BBC websites, “will compete direct with our members’ operations in a harmful fashion”.

Haymarket boss offers £10,000 reward for money-saving ideas

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Michael Heseltine, chairman of Haymarket Media, is offering £10,000 prize money to staff who come up with the best money saving ideas for the publisher, Press Gazette reports.

The money will be divided between those who make the best suggestions by August 31, Heseltine wrote in a email to staff.

“Depending on the volume and nature of the response we will establish a small team of colleagues to appraise the proposals and allocate the £10,000.”

My suggestion: save by not setting up this small team. A winner surely.