Tag Archives: EUR

WAN Amsterdam: What have newspapers done to build new audiences?

The 11th Readership Conference is addressing building new print, as well as digital audiences (not just stopping the old readers running away). So how exactly have newspapers across the world successfully built up new audiences? (Quotes and information courtesy of the WAN conference updates)

The Telegraaf in the Netherlands has used sport and social networking

  • Using Hyves.net they used the network’s ‘send to a friend’ function and a widget for users’ home pages that allowed them to see how they were performing against their friends. The contest had 170,000 participants: 110,000 through Hyves and 60,000 through the Telegraaf’s sports site, Telesport.
  • For the Olympics, the Telegraaf provided editorial content to a Hyves web section dedicated to the events which included blogs from Telegraaf reporters in Beijing and other stories from the Telegraaf sports team in Amsterdam.

Lara Ankersmit, publisher for online media, at the paper, said the partnership provided strong branding tied to popular sports events, and more than 170,000 registrations and e-mail addresses.

The Verdens Gang newspaper company in Norway has increased revenue while losing readers

  • A graph of VG’s print circulation decline over the past several years looks like a ski slope – it dropped 20 percent since 2002. But, at the same time, profit increased from 270 million Norwegian krone (31 million euros) to 365 million krone (41 million euros).
  • The approach is ‘continuous product diversification and improving production efficiency considerably’ through new prodcucts such as social networks, and doing more marketing: VG spends 10 million euros annually on market examination.
  • It pays more attention to distribution. Ensuring good product placement at sales outlet is one important focus, as is establishing new outlets, such as coffee shops.

Torry Pederson, CEO of VG said that good journalism that attracts attention, on all platforms. “Don’t cut down on journalistic resources to cover the important stories,” he said.

The Bakersfield Californian is focusing on who isn’t reading the paper

  • In five years, it went from having no weekly newspapers to having three, from no magazines to three magazines, from one website to 11 websites. It created three subsidiaries and built its own social media software.
  • Alongside market research there was commitment to invest in new product development – at least 1 per cent of revenues each.
  • New products recaptured six of the eight percentage points in consumer reach lost by The Californian. It increased non-core revenue from 1 per cent to 12 per cent.

Mary Lou Fulton, vice president of audience development at the paper said “Before, we focused primarily on the circulation, profitability and content of our daily newspaper (…) The essential shift in thinking was to become interested in who was not reading the newspaper or advertising in it. That was a big wake-up call.”

Online revenues up for Independent and Johnston Press, but print ads fall

At the same time as reports of significant decline in UK and US print advertising, online advertising revenue is up for the Independent News Media Group (INM) and Johnston Press.

Johnston Press, the publisher of the Scotsman and over 300 regional newspapers and websites, announced that digital revenues had grown by 52.1 per cent to an unstated figure, in its interim results for the 26 weeks ending June 30.

The publisher reports that it will ‘continue to experience significant growth in overall audience reach – combining our newspaper readership with the rapidly increasing number of people visiting our websites.’

Meanwhile, INM, which – among other titles – publishes the Independent, the Belfast Telegraph and the Independent on Sunday, saw online revenue from advertising grow by 23.3 per cent to €15.9 million in the six months prior to June 30, it reported in its half-year results.

INM’s online revenue (including its stakes in other online ventures) rose buy 57.1 per cent to €30 million over the same period ‘reflecting good organic growth and a continuation of its multimedia investment strategy across all regions,’ the report said.

Online classified and display advertising now represents around 4 per cent of publishing advertising for the group. This increase was helped by ‘strategic’ investments in services such as price comparison, online gaming, image search, and mobile.

Nonetheless, online was included in INM’s overall group costs, which increased by 1.4 per cent. The publisher also recorded ‘certain online and education start-up development costs’ of €6 million and €19 million.

SFN: Norway’s online newspaper revenues reach 290 million euro – up 61 per cent in two years

Online newspapers in Norway generated nearly €290 million in 2007, up 61 per cent from about €180 million in 2005, according to the International Newsmedia Marketing Association (through SFN Blog).

Display and classified revenues increased 41.7 per cent. Search and listing up 112.5 per cent.

Telegraph goes Polish for sports fans

Telegraph.co.uk has published a Polish version of a report on Poland’s progress in Euro 2008 – thanks to Jon Buscall for the email.

The article by Kat Mochlinski is available in both English and Polish with a link between the articles.

With The Sun running a print edition in Polish for Euro 2008 and having already trialled a Polish version of its website, this Telegraph tactic could attract more than just football fans.

Belgian newspapers seeking £39m damages from Google

A group of Belgian newspapers are seeking up to £39m (€49m) in damages from Google for the search giant publishing and storing their content without permission or offering payment.

Last year Google lost a case brought against it by the Copiepresse group – an organisation that represents the French language press in Belgium – forcing it to remove cached versions of newspaper articles and take down content from its Google News service

The organisation’s secretary-general told Bloomberg yesterday it had summoned Google to appear again before a Brussels court so that it could decide on the damages. Copiepresse is seeking between €32.8 and 49.1m.

The damages would be in addition to the €25,000 (£20,000) daily fine imposed on Google by the court for each day it kept Copiepresse material on its site.

Google appealed the original court decision of February 2007, which ruled that it could not claim ‘fair use’ – acceptable under copyright law – for using a lines of text and linking to the original article.

A Google spokesperson told Bloomberg that it was still awaiting the results of its appeal and that it had not received notification from Copiepresse of any new court dates.

FollowTheMedia site faces closure

News and commentary website FollowTheMedia could be shut down unless €35,000 (£27,444) is raised by May 16.

FTM, which focuses primarily on US and European media news and analysis, did not give any reasons for the potential closure in an announcement on its site.

The site is urging readers to make donations or register for membership – annual membership costs €99. Alternatively sponsorship packages are available for €1,000 a year.

French court finds website guilty of privacy breach for linking

Last week a French court found a website guilty of breach the privacy of actor Olivier Martinez because it linked to a story about him (hat tip Cybersoc).

The site, Fuzz.fr, had linked to a gossip website which was carrying a story about the actor’s relationship with Australian singer Kylie Minogue.

In landmark ruling for the French online world, the court decided that Fuzz.fr has taken ‘an editorial decision’ to link to the other site and was therefore responsible for the content.

The site, which allows users to post their own links, was taken offline shortly after the ruling.

“It’s a black day for French participatory websites, because it opens the door to all kinds of (court) procedures,” Fuzz’s creator Eric Dupin told AFP.

According to a report on Yahoo News, Dupin was ordered to pay 2,500 euros in damages and legal costs.

Citizen journalist ’sells’ video for €100,000

A video from French citizen journalism website Citizenside is expected to generate €100,000 (£75,285) of revenue after being sold to Paris Match, the Editors Weblog reports, with a commission rate of between 50 and 75 per cent going to the amateur creator.

The footage from Citizenside, which recently signed a partnership with Agence France-Presse, was of the newsworthy former Société Générale trader Jérôme Kerviel signing a statement at a police station, according to the report.