Tag Archives: editorial director

Guardian: Mail’s traffic rise reopens questions about target audiences

Mail Online last week became the UK national newspaper website receiving the most monthly unique users.

But it gets a lower percentage of its user from the UK than any of the other newspaper websites so says the Media Guardian – gleaning a load of traffic from international celeb news and matching itself against other sites that aren’t just UK newspaper afilliations.

Martin Clarke, Mail Online’s editorial director, told the Guardian: “We’re used to measuring against [other newspapers], but I’m as interested in what Google News, the BBC, or Sky is doing,”

Does this render the ABCe measurement of newspaper against newspaper redundent? As newspapers will be matching different parts of their website against other specialist publications.

Washington Examiner appoints ex-Townhall.com managing editor Mary Katharine Ham

The Washington Examiner has named Mary Katharine Ham as online editor for the paper’s soon-to-be launched website – dcexaminer.com.

Ham, who will take up the new post on June 10, joins the Examiner from online political community Townhall.com, where she was managing editor.

“Her [Ham’s] hiring demonstrates again our commitment to building a great news and information company that excels in three channels, including newspapers, online and video,” Vivienne Sosnowski, editorial director of Clarity Media, which publishes the Examiner, said on the site.

Jay Rosen @ Journalism Leaders Forum: UK newspapers two years behind US in audience interaction

New York University Journalism School professor Jay Rosen told the Journalism Leaders Forum @ UCLAN, that based on what he had heard at the forum UK regional newspapers seemed two years behind the US for developing editorial products that relied on large-scale user-interaction.

Responding to comments made by Trinity Mirror Regionals editorial director Neil Benson, that the next year would be about experimenting with new editorial projects that relied on great audience interaction and overcoming journalists resistance to allowing the audience to interact, Rosen told the forum that those barriers to audience interaction began breaking down in the US two years ago and that newsrooms there were now addressing how best to cross ‘the digital sea’.


Listen here to Neil first explain his position (in response to a question from Chair Mike Ward about whether or not it was yet possible to see ‘scalable and durable’ models for editorial/user interaction products) then Jay comment on the developments in the UK (Note: both were phoning into the forum so the sound quality isn’t perfect).