Money will support six centres for editing excellence, business reporting training centre and 70 journalism training internships.
Advertisers are looking to spend in more conservative ways, Robert Thomson told a Reuters conference.
“People are looking for a safe harbour in times of turbulence.”
Print advertising is a shrinking but valuable market, he added.
While digital ads are still growing at Dow Jones, ‘the link between the reader and the ad is more transient online’, he said.
Online subscription revenues at the Wall Street Journal and Dow Jones could go up by $300m every year for up to three years, according to Rupert Murdoch.
Speaking in a session on copyright on the web at yesterday’s SIIA Global Information Industry Summit, Greg Merkle, vice president and creative director of Dow Jones‘ enterprise division, said a standard system for tagging the copyright of material online is needed – in particular, because of the growing use of social media tools to distribute content.
Dow Jones relies on ‘trust’ and ’emerging standards’ to prevent news and information, which it releases through social media tools such as RSS feeds, from leaving that network, said Merkle.
“There’s no standard for marking up the copyright of information. We are looking at microformats which is a way to say this is copyrighted,” he said.
“We know users collaborate on information, but there are no provisions and no guidelines. We instill trust and we are banking on emerging standards.”
Former Times editor Robert Thomson has been appointed editor-in-chief of Dow Jones and managing editor of the Wall Street Journal, succeeding Marcus Brauchli.
An op-ed to be published in today’s Journal, will see Thomson admit he made mistakes in his involvement with Brauchli’s departure.
He joins the Journal from business and financial communications consultancy Financial Dynamics.
“Ruby’s success leading digital technology businesses within large media companies in this space will ensure our ability to innovate and continue to bring users the most effective digital experiences possible to our millions of loyal users,” said Gordon McLeod, president of the WSJ digital network, in a press release.
Brauchli, who took on the position last May, will become a consultant to News Corporation.
“Following the change in ownership of Dow Jones and the Journal, I have concluded the time is right to consider new career possibilities,” Brauchli said in the release.
“I revere the Journal and hold my colleagues here, both old and new, in the highest regard. There isn’t a better team in journalism, and I will greatly miss working with them on a daily basis.”