The New York Times has announced that U2 lead singer Bono is now writing a column for The New York Times and NYTimes.com. A release said:

“Beginning this Sunday, his columns will appear occasionally on The New York Times Op-Ed page and online at nytimes.com/opinion and will cover a broad range of subjects.  He will also do a podcast of his first column.”

Bono’s first column here. It starts ‘in a crush in a Dublin pub around New Year’s’. Not everyone is a fan – the Pheonix’s Adam Reilly is not too impressed by the ‘Frank Sinatra homage’:

“Lame topic, overly florid writing, a journalistic conflict of interest….” Reilly writes.