Extra Newspapers have launched the first in a string of new hyperlocal publications today designed to bring community news back to the fore.
The Kettering Extra and The Corby Extra hit news stands this morning with a cover price of 50p and a Wellingborough edition is set to follow on 18 April.
After some 14 months development, Extra Newspapers, which has offices in the Midlands, South East and Lancashire, put out a release last week detailing today’s launch:
Each paper, which is fortnightly, is designed to appeal to the traditional newsprint reader as well as the younger, digital savvy readership. Each one will be wholly dedicated to hyperlocal news – with companies and communities invited to contribute their news, views and event details to their local Extra paper.
The newspapers will have a start-up circulation of 10,500 and a cover price of just 50 pence, bringing readers everything from football results and birth announcements to school news, council facts, events, news and local views.
Stuart Parker, managing director, added:
Corby, a town of 55,000 people had until now no newspaper to call its own. The Corby Extra will give Corby what it wants most of all and that’s a voice across the community.
We intend to truly support local business and with the gradual shift in recent years to high advertising rates, the regional press has made it almost impossible for small businesses to communicate effectively with their target audiences. Extra will also be providing value for money advertising rates, so that businesses can quite simply afford to advertise and communicate.
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