The Press Association has signed “a landmark deal” with the Associated Press to distribute PA’s UK video news footage through the US wire’s archive.
Under the new agreement AP’s archive customers will be able to access more than 18,000 UK videos, with new content from PA added on a daily basis.
A release from both parties says the deal will help the PA extend the reach of its footage beyond the UK and “significantly bolster the UK news element of AP’s video offering”.
It added the stories supplied to AP have been “specifically designed as ‘archive-friendly’ compilations of the rushes from which the story was created”.
Fully shortlisted, the stories provide customers with longer sequences and greater depth than the tightly edited packages offered by other suppliers.