Mashable reports on research looking into when readers are most engaged and when is the best time to get traction on posts and tweets.
Thursdays and Fridays are the best days of the week to engage with users via Twitter and Facebook whereas Monday is the “noisiest” and therefore the worst time to engage, according to the study.
Analysing more than 200 of its clients’ Facebook pages over a 14-day period, Buddy Media found engagement on Thursdays and Fridays was 18 per cent higher than the rest of the week, and that engagement was actually even better on Thursday than on Friday. Meanwhile, Twitter chief revenue officer Adam Bain — speaking at the Ad Age Digital conference earlier this week — said that Twitter users are more engaged with tweets on Fridays.
The reason is fairly obvious, says Jeremiah Owyang, a partner at the Altimeter Group: “People are heading into the weekend so they’re thinking about things besides work. They’re mentally checking out and transitioning to the weekend.”
However, [Rick] Liebling [director of digital strategy at Coyne PR] adds that there might be another factor at work: There may be fewer posts overall on Fridays, which means a greater number of average click-throughs.
The above idea, of engaging when there are fewer people tweeting, is reinforced by this article on the best times to tweet posted on Nieman Journalism Lab last month. It states mined data on retweets and blog posts suggests the optimum time to get traction is at 9pm at night when other traffic has died down.
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