Media brands stand to benefit from some of the new features being rolled out by Facebook, according to Lost Remote.
One of the most important new features is the ability for page administrators to post comments as the corresponding page brand (in our case, “Lost Remote”), not just as themselves. This certainly comes in handy when moderating a comment string and sharing the admin duties across several people. You’re communicating as a brand, not as a bunch of unrelated people. To avoid dehumanizing pages entirely, admins are displayed in the upper right of the page, which is a nice touch.