MediaWeek: How long can News International hide its ABCe figures?

News International has been keeping its ABCe figures – the audited traffic figures for its news websites – close to its chest for ten months now, MediaWeek reports.

That means it has just two more months before having to either pull out of ABC membership altogether or restart publishing traffic figures for the Times, Sunday Times, Sun and News of the World.

News International withdrew from the ABCes after the launch of its Times and Sunday Times paywall. The News of the World is also now behind a paywall.

A spokesman from ABCe confirmed that despite reports to the contrary last year, News International is still “absolutely a member of ABCe”.

Full post on MediaWeek at this link.

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