The Financial Times has launched its FTChinese.com app for iPad.
The app is compatible with both the wi-fi and 3G iPad models and allows readers to download content to browse offline. It is sponsored by watchmaker Rolex.
The launch follows the FT’s highly successful iPad app, launched in May, which has attracted around 400,000 downloads and generated more than £1 million in advertising revenue. According to global commercial director Ben Hughes, the iPad now accounts for 10 per cent of the paper’s new digital subscriptions.
Oliver Zhang, senior product manager at FTChinese.com said: “The iPad is another exciting platform providing readers with FTChinese.com’s high quality content. Our objective is to allow users to read award-winning content on the move as well as interact further with the website’s dynamic features such as slide shows, videos and interactive quizzes.”