AOP: Mirror digital director Matt Kelly and the 800lb gorilla in the room

Whether you agree with Matt Kelly’s well-documented views on Google and search engines vs. publishers, there’s no doubting the Mirror Group digital director’s way with words.

Take this soundbite from the Association of Online Publishers’ (AOP) interview when asked what is holding journalists and news organisations back from digital?

Apart from the big 800lb gorilla of the fact that there’s no money there (…) if you accept philosophically that digital has to be a part of your business going forward if you’re going to survive and you accept that at some point there will be a reconnection with the investment and reward that is necessary to pay for all this content, then the next question is are you creative enough? Sure. Have you got enough guts to innovate and to develop create compelling propositions online? Of course we have. I don’t think there’s anything holding us back. It would be nice to bring the revenues forward a bit, but I think we will certainly get there.


Video on the AOP website at this link…

One thought on “AOP: Mirror digital director Matt Kelly and the 800lb gorilla in the room

Leave a Reply