A post on the editorsweblog.org is looking at the way semantic technology could transform online news searches.
The technology is explained as having the ability to change the internet “from a massive searchable text file into a queryable database”, where related media, or facts, are linked together across independent websites.
For newspapers, semantic technology improves reader engagement by linking together related articles. For readers, that means more context on each story and a more personalized experience. And for advertisers, it means better demographic data than ever before.
Watch the video below, courtesy of editorsweblog.org, for more information on ‘website rules’ being created to make semantic searches more efficient in the future.