Paywalled Rolling Stone brings readers closer to music

Rolling Stone magazine set its relaunched website live on Monday introducing new subscription packages to its ‘Rolling Stone All Access’ section, greater access to the magazine’s archives and new navigation.

The changes to the site are explained in a post on the website, but one feature worth highlighting is the ability to listen to any piece of music that a visitor reads about on the site. Coupled with the option to buy albums reviewed by the mag, this is the kind of one-stop offering that could increase stickiness – the amount of time a reader spends on the site – for the new-look site.

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