TechCrunch: Newspapers have never made much money from news, says Google’s chief economist

TechCrunch has a summary of a presentation by Google’s chief economist, Hal Varian, on the decline of newspaper advertising revenues.

“The fact of the matter is that newspapers have never made much money from news,” says Varian. They make money from “special interest sections on topics such as Automotive, Travel, Home & Garden, Food & Drink, and so on.” The problem is that on the web, other niche sites which cater to those categories are a click away, leaving the newspapers with sections which are harder to sell ads against, such as sports, news, and local.

Full post at this link…

Presentation below:

030910 Hal Varian FTC Preso

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