Teams at the New York Times and Washington Post have already been experimenting with Living Stories, which creates an in-depth topic page for a story using technology that dynamically updates the page as events unfold.
Since we launched this proof-of-concept test on Google Labs in December, 75 per cent of people who sent us feedback said they preferred the Living Stories format to the traditional online news article. Users also spent a significant amount of time exploring stories. This tells us there’s a strong appetite for great journalism displayed in a compelling way.
The code for the project will now be openly available so developers can build their own Living Story pages, says the post.