MediaGuardian: Mecom pushes ahead with niche paid content

David Montgomery’s Mecom newspaper group will put niche, specific content at the heart of its plans to charge for news online.

Montgomery, who said he is confident that a carefully planned digital strategy could make up for the a predicted shortfall in print ad spend, said its new online paid content strategy would not focus on charging for general or international news.

Full story at this link…

Leave a Reply